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Location: Room 2001, West Hall
Date: Thursday, March 22
Time: 5:30pm - 6:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
No more vague claims and murky charts, let's talk data! How much do indies pay themselves, really? When do they use revenue share versus salaries? Where does their money really come from? (Hint: it's not all from game sales!) What's their burn rate? How do they decide their budget when the bank account is dry? This talk will compare and contrast the strategies of Kitfox Games and Clever Endeavour, two indie studio case studies that appear to have a lot in common, until you look at their business approaches. So let's look at those numbers!
Learn the harsh realities and survival strategies behind independent game development. Usually, "indies" only want to talk about art and innovation, but business is rough and without real numbers, indie business developers may be ungrounded in their expectations.
Current or hopeful independent developers who may feel isolated, or who may not be sure how their expectations and studio compare to the sales and burn rates of others.