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$0 to $1 Million: The Raw Numbers Behind Indie Success


Tanya X. Short (Director, Kitfox Games)

Richard Atlas (President/CEO/Game Designer, Clever Endeavour Games)

Location: Room 2001, West Hall

Date: Thursday, March 22

Time: 5:30pm - 6:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

No more vague claims and murky charts, let's talk data! How much do indies pay themselves, really? When do they use revenue share versus salaries? Where does their money really come from? (Hint: it's not all from game sales!) What's their burn rate? How do they decide their budget when the bank account is dry? This talk will compare and contrast the strategies of Kitfox Games and Clever Endeavour, two indie studio case studies that appear to have a lot in common, until you look at their business approaches. So let's look at those numbers!


Learn the harsh realities and survival strategies behind independent game development. Usually, "indies" only want to talk about art and innovation, but business is rough and without real numbers, indie business developers may be ungrounded in their expectations.

Intended Audience

Current or hopeful independent developers who may feel isolated, or who may not be sure how their expectations and studio compare to the sales and burn rates of others.