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Nebojsa Duric (Senior Product Manager, Nordeus)
Location: Room 24, North Hall
Date: Thursday, March 22
Time: 2:00pm - 2:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
Rewarded videos typically generate more revenue in mobile games than any other ad format. That's why the team behind 'Top Eleven: Be a Football Manager' was working on optimizations for their video ads revenue stream. In this session, the product manager of 'Top Eleven' will share their approach and the lessons they learned on the journey that helped them increase rewarded video revenue by 200%.
Attendees will walk away with an overview of common challenges and integration pitfalls of rewarded videos, such as: How to choose the right provider(s), do you need mediation?, What is the best placement?, Can you cannibalize in-app purchases with rewarded videos? and more...
Primarily the session is aimed at product managers of established game studios and independent game developers but also for anyone who wants to improve or start monetization with rewarded videos.