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10 Lessons Learned Working on Rewarded Videos

Speaker:

Nebojsa Duric (Senior Product Manager, Nordeus)

Location: Room 24, North Hall

Date: Thursday, March 22

Time: 2:00pm - 2:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Rewarded videos typically generate more revenue in mobile games than any other ad format. That's why the team behind 'Top Eleven: Be a Football Manager' was working on optimizations for their video ads revenue stream. In this session, the product manager of 'Top Eleven' will share their approach and the lessons they learned on the journey that helped them increase rewarded video revenue by 200%.

Takeaway

Attendees will walk away with an overview of common challenges and integration pitfalls of rewarded videos, such as: How to choose the right provider(s), do you need mediation?, What is the best placement?, Can you cannibalize in-app purchases with rewarded videos? and more...

Intended Audience

Primarily the session is aimed at product managers of established game studios and independent game developers but also for anyone who wants to improve or start monetization with rewarded videos.