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Jean Guesdon (Creative Director, Ubisoft)
Location: Room 2006, West Hall
Date: Wednesday, March 21
Time: 9:30am - 10:30am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Design, Production & Team Management
Vault Recording: Video
Audience Level: All
This talk will expose how 'Assassin's Creed' became one of the most influential franchises of the last decade.
In his presentation, Ubisoft's Jean Guesdon will share a thoughtful deconstruction of how the brand has evolved from AC1 to AC2 to an annualized brand, across different hardware generations, through offshoots, to cross-studio co-dev, tying in books and comics and film, and how it is now being refreshed with 'Assassin's Creed Origins'. Jean will answer questions such as: How did the 'Assassin's Creed' team solidify their identity and pillars in order to be able to evolve without losing sight of what"'Assassin's Creed' is? How did they move from a one story driven game to a global transmedia universe? How did they adapt the production pipeline? And, how do you find the right balance between tradition and novelty?
The creation, expansion and constant refresh of a huge narrative brand is a constant struggle to find the right balance between planning ahead and remaining flexible enough to adapt to new situations. It's also a balance between "hard-stoned" fundamentals that ensure stability and consistency, as well as new ideas and concepts to be explored.
This talk is intended for anyone interested in the history of the AC brand, and will be of particular interest to directors and other senior developers responsible for maintaining any brand over a long period of time.