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Sergei Vasiuk (Director of Player Relationship Management, Wargaming)
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
Wargaming can deliver a 360-degree view of players by analyzing their interests and aggregating all Wargaming content. Using this data, Wargaming is able to predict the most interesting game for a particular player, in a particular time. After a five year journey (with many highs and lows), the Wargaming team was able to develop a communication system that interacts with players within 5 seconds after a battle. Personalized communication with players led Wargaming to increase of their game metrics up to 3 times compared to players who weren’t contacted by a communication method as such. Come learn how Wargaming developed their system for interacting with players and how you can apply it to your game.
This presentation will be interesting for technical and publishing users at different stages of their journey on data-driven personalized recommendations. Takeaway will include hands-on suggestions of how to build omni-channel experience with a variety of external and internal interactions to suit different types of campaigns, targets and offers.
Marketing and CRM specialists will have an opportunity to compare their techniques or discover a new one. Producers will understand how Wargaming works with players on different stages of their journey. Developers will learn a general integrational solution between DWH, prediction system, real-time rule engine and CRM.