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Advocating for Yourself: How to Change the Public Perception of Games and Game Developers


Kate Edwards (CEO & Principal Consultant, Geogrify)

Location: Room 3005, West Hall

Date: Thursday, March 22

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Expo, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!

Topic: Advocacy

Format: Session

Vault Recording: Video

Audience Level: All

Having spent 5 years as Executive Director of the International Game Developers Association (2012-2017), Kate Edwards gained a very unique perspective on attitudes towards the game development profession. Despite being a massive cultural and economic force, it's still struggling to gain respect as a creative art form and as leaders in evolving entertainment. In short, game developers have lost control of the narrative of their own profession and it's up to them to be the their own best advocates. In this talk, Kate will briefly reflect on her lessons learned in the IGDA role, illustrate the path to advocacy (including overcoming impostor syndrome), confront the major issues facing the industry today, and embolden individuals to act now and become their own best advocates.


Attendees will gain rare insights into attitudes and trends around the perception of game development as a profession and as an industry, and more importantly will learn actionable skills to better advocate for their chosen profession and help educate and enlighten the public.

Intended Audience

Any game development professionals who are frustrated by having their profession undervalued by those around them, whether family, friends, non-game colleagues, or even the general public.