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Art Direction for AAA UI


Omer Younas (Lead Graphic Designer / UI Artist, DICE LA)

Location: Room 2001, West Hall

Date: Wednesday, March 21

Time: 9:30am - 10:30am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Visual Arts

Format: Session

Vault Recording: Video

Audience Level: All

The UI Art Direction of your games play a pivotal role for players. Understanding how cognitive processes influence visual direction is fundamental to creating engaging and cohesive presentation for your players. This deep dive will remove the guess work involved in creating consistent, engaging UI art using relevant theory, best practices along with game engine knowledge to drive coherent presentations from concept through to release.


Viewers will gain a deep understanding of the core pillars of UI Art Direction for AAA development and the importance of cognitive design; through theory and practice. The speaker will share design techniques in: typography, iconography, color theory, composition and motion to define the identity and visual direction of a cohesive product. Effective cognitive design can help to drive non-UI aspects, such as VFX, animation and marketing.

Intended Audience

Artists, designers, and directors wanting to know where to start with UI or are learning an area not often covered in depth. Basic understanding of art, graphic design, and UI design is recommended.