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Building for the Next Billion: The India Opportunity


Arpita Kapoor (CEO, Mech Mocha)

Location: Room 22, North Hall

Date: Wednesday, March 21

Time: 12:00pm - 12:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Is India the next big gaming market? With currently over 300 million active internet and smartphone users and rapidly growing, how can you become a part of this massive growth? When will micro-payments break-out in India? Is network connectivity getting better? What happened when 100+ million Indians got access to high-speed 4G internet (almost) free of cost? How should a developer localize their game for Indian players? Do video ads work as a revenue source? This session will answer these questions and many more providing the audience with a deep and clear understanding of the current state of the Indian mobile gaming market. The session will also give a sense of the massive opportunity that the future holds for India .


The session gives you a sneak peak into latest developments of the fastest growing mobile market, India. You will learn what you can do to make your games more successful in the Indian market and what developments you should look forward to as India matures from emerging to a major mobile gaming market.

Intended Audience

International expansion/publishing heads/CEOs of mobile freemium gaming companies seeking insights into expanding and growing their games in the Indian Market and why now is the right time.