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CANCELLED: Esports Day: What Motivates Esports Fans? A Data-Driven Approach to Business and Development Strategy


Andrew Curley (Product Manager, Daybreak Game Company)

Date: Monday, March 19

Time: 1:20pm - 1:50pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Esports Day

Vault Recording: Video

As the esports industry continues it's rapid growth, it's becoming more important than ever for competitive game developers to use every tool at their disposable to better understand their audiences and foster sustainable ecosystems around their esports titles. Player and spectator data can be one such tool.

In his talk, Andrew Curley will share his findings on the strengths, challenges, and special considerations of a data-driven approach to esports strategy, beginning with his master's thesis on 'Overwatch' spectator motivations to his current research on Daybreak Game Company's battle royale game 'H1Z1'.


By identifying the specific strengths and pain points of the spectating experience for your esports game, you can more effectively and confidently make changes to towards growing and supporting your competitive ecosystem.

Intended Audience

Game designers, marketers, business intelligence analysts, etc.