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Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: GDC Mobile Summit
Vault Recording: TBD
Audience Level: All
'C.A.T.S.' is a game about building battle bots and battling other players in uncontrollable PvP fights. It achieved 60 million downloads in four months, and was named a Game of the Year 2017 by Google Play. In this art and design focused postmortem, Eugene Yailenko and Alexey Kalibin will describe all the stages the concept went through during the prototyping phase, from the initial sandbox version to a final free-to-play ready state. They will also demonstrate how testing of fake screenshot mockups allowed the team to choose the current art style among 10 that were considered during the pre-production phase.
Attendees will walk away with an understanding of the process ZeptoLab used to prototype its latest innovative F2P game and also their approach to finding the most engaging art style that fits the game and clicks with the players, which in turn leads to lower user acquisition costs and more installs.