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Classic Game Postmortem: 'Sonic the Hedgehog'


Hirokazu Yasuhara (Game Designer, Unity Technology Japan)

Naoto Ohshima (Executive Vice President and Producer, Arzest Corporation)

Location: Room 2005, West Hall

Date: Wednesday, March 21

Time: 3:30pm - 4:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Design

Format: Session

Vault Recording: TBD

In this unique talk, the original designer, Hirokazu Yasuhara, and character designer, Naoto Ohshima, for Sega's 1991 action platform classic 'Sonic the Hedgehog' will discuss their perspective on the creation of the seminal game franchise, including detailed recollections of the game's original design process and art direction.


Hirokazu and Naoto will explain the process by which they created the original Sonic, and will share with the audience their experience creating a character to be a company IP, IP strategies for going up against powerful rival companies, and for Sonic fans, frank anecdotes from the development days.

Intended Audience

The target audience for this session includes people who want to learn about creating a character-based game or want to create a character IP for their own company, those who are interested in the planning and design that goes into a character-based game, and fans of Sonic or Sega.