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Malin Castegren (Product Marketing Manager, Paradox Interactive)
Location: Room 2006, West Hall
Date: Thursday, March 22
Time: 2:00pm - 2:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
How can you use insights from community management in your marketing campaigns? Paradox Interactive will share the secrets behind the marketing and community efforts that went into the launch of 'Cities: Skylines', the company's fastest-selling title with its broadest community to date. From the language and tone you can set for your new fans, to best practices for when players become negative, this talk will walk you through the vital points where community and marketing intersect.
Attendees will learn the value of involving a marketing team in community management, and vice versa, with best practices for establishing consistent tone and language, staying transparent and active when communities grow past expectations, and methods to empower your biggest fans to take your messaging to external communities.
Marketing teams, community managers, social media experts, and PR professionals will find this talk enlightening, especially as it relates to working with colleagues across several fields. No prerequisite knowledge or experience are required.