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Community Marketing and Management at Your Best and Worst Times


Malin Castegren (Product Marketing Manager, Paradox Interactive)

Location: Room 2006, West Hall

Date: Thursday, March 22

Time: 2:00pm - 2:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

How can you use insights from community management in your marketing campaigns? Paradox Interactive will share the secrets behind the marketing and community efforts that went into the launch of 'Cities: Skylines', the company's fastest-selling title with its broadest community to date. From the language and tone you can set for your new fans, to best practices for when players become negative, this talk will walk you through the vital points where community and marketing intersect.


Attendees will learn the value of involving a marketing team in community management, and vice versa, with best practices for establishing consistent tone and language, staying transparent and active when communities grow past expectations, and methods to empower your biggest fans to take your messaging to external communities.

Intended Audience

Marketing teams, community managers, social media experts, and PR professionals will find this talk enlightening, especially as it relates to working with colleagues across several fields. No prerequisite knowledge or experience are required.