GDC + VRDC@GDC 2018 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access

Speaker:
Pass Types: All Access, GDC Conference, GDC Conference + Summits - Get your pass now!
Topic: Business & Marketing
Format: Lecture
Audience Level: All
Recording: TBD

'PlayerUnknown's Battlegrounds' became the 2nd most watched game on Twitch in August, only four months after its launch on Steam Early Access on March 23rd, 2017. Many people wondered how it came out of nowhere and became a Twitch sensation. In this talk, the lead community manager of PUBG will be covering how PUBG began interacting with a small community since its pre-alpha test, and what community activities and programs were executed to drive growth of the community during its first and second alpha test until Early Access.

Takeaway

Takeaways for this session are: How to work with content creators/streamers/influencers without a budget during development to promote your game. How to monitor and collect community feedback and share it with the dev team in a meaningful way. How to identify potential players and get them excited about your game before launch/during Early Access phase

Intended Audience

Community, influencer, and marketing managers from publishers/developers of all sizes