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Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access


Sammie Kang (Lead Community Manager, PUBG Corp.)

Location: Room 24, North Hall

Date: Wednesday, March 21

Time: 3:30pm - 4:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

'PlayerUnknown's Battlegrounds' became the 2nd most watched game on Twitch in August, only four months after its launch on Steam Early Access on March 23rd, 2017. Many people wondered how it came out of nowhere and became a Twitch sensation. In this talk, the lead community manager of PUBG will be covering how PUBG began interacting with a small community since its pre-alpha test, and what community activities and programs were executed to drive growth of the community during its first and second alpha test until Early Access.


Takeaways for this session are: How to work with content creators/streamers/influencers without a budget during development to promote your game. How to monitor and collect community feedback and share it with the dev team in a meaningful way. How to identify potential players and get them excited about your game before launch/during Early Access phase

Intended Audience

Community, influencer, and marketing managers from publishers/developers of all sizes