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Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games

Speaker:

Emily Greer (Co-Founder & CEO, Kongregate)

Location: Room 2006, West Hall

Date: Friday, March 23

Time: 1:30pm - 2:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Vault Recording: Video

Audience Level: All

In the last decade of data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead the industry astray, or worse, narrow the way the industry thinks. When should you be driven by data, and when should you let your imagination roam free? This session will expose common mistakes and pitfalls, both technical and emotional, as well as provide practical guidance on how to improve the rigorousness of your tests and the quality of your data, and how to make sure you don't lose the forest for the trees.

Takeaway

Better understanding of how to approach analytics, pitfalls to avoid, and how to use data to inspire ideas rather than optimize colors.

Intended Audience

Producers, game designers, PMs, studio leads, indie game developers.