GDC + VRDC@GDC 2018 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games

Speaker:
Pass Types: All Access, GDC Conference, GDC Conference + Summits - Get your pass now!
Topics: Business & Marketing, Design
Format: Lecture
Audience Level: All
Recording: TBD

In the last decade of data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead the industry astray, or worse, narrow the way the industry thinks. When should you be driven by data, and when should you let your imagination roam free? This session will expose common mistakes and pitfalls, both technical and emotional, as well as provide practical guidance on how to improve the rigorousness of your tests and the quality of your data, and how to make sure you don't lose the forest for the trees.

Takeaway

Better understanding of how to approach analytics, pitfalls to avoid, and how to use data to inspire ideas rather than optimize colors.

Intended Audience

Producers, game designers, PMs, studio leads, indie game developers.