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Data Driven Optimization for IAP and Gameplay (Presented by Unity Technologies)

Sponsor Speakers:

Stephen Sullivan (Director of Product Management, Unity Technologies)

Mark Choi (Head of Developer Analytics, Unity Technologies)

Location: Room 3022, West Hall

Date: Tuesday, March 20

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!

Topic: Programming

Format: Sponsored Dev Day

Vault Recording: Video

Audience Level: All

With more than 6B quarterly installs across 2.7B devices in the world, Unity is uniquely positioned to help developers use data to optimize player lifetime value through gameplay personalization. Learn how to use In-App Purchase (IAP) Promo to generate better offers that maximize player monetization, and see how the new enhancements in the Live Analytics toolkit (A/B testing, Remote Settings) make it even easier to continuously optimize your game.


Using Unity IAP, The Unity Analytics Dashboard, and A/B testing to optimize game revenue. This session will walk through integrations of Unity's latest free services and give tips and tricks for great customer experiences.

Intended Audience