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Noah Falstein (President, The Inspiracy)
Location: Room 2014, West Hall
Date: Thursday, March 22
Time: 3:00pm - 3:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
In late 2017, for the first time, software is expected to be approved by the FDA to be prescribed by doctors to treat children with ADHD, opening the $300 Billion annual US pharmaceutical market to game developers. Two other game-related treatments have already received FDA device approval, a different type of clearance. Learn specifics of three companies that have applied to get their games reviewed in FDA trials, hear the business, technical, creative, and scientific challenges involved in creating and testing this sort of game, and other opportunities for games as medicine that are opening in the near future. This landmark in Games for Health opens new markets for game developers and provides positive news about the benefits of games, but also exposes us to more scrutiny. Come hear how to effectively deal with these opportunities and challenges.
Attendees will learn about the specific challenges of FDA approval as well as more general issues for studios, individuals, and patients in creating the latest generation of games for health. Come learn how to build your company, your own career, or just to learn about games rigorously proven to help people.
The talk will cover business, technical, creative and scientific challenges and should be of interest to all GDC attendees regardless of skill set. Studio heads, programmers, designers, producers, and all content creators will find relevant information.