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'Good Pizza, Great Pizza': Game Design, Iteration, and Business Lessons Learned


Anthony Lai (President, TapBlaze)

Location: Room 2016, West Hall

Date: Friday, March 23

Time: 11:30am - 12:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: All

Designing, developing and publishing a game is a challenging task in today's mobile market. It is even more difficult for self-funded game studios and independent game developers when deciding between making a game they are passionate about versus a game for financial success. In this talk, speaker Anthony Lai will show that the two do not have to be mutually exclusive. The developers of 'Good Pizza, Great Pizza' will show what they did to take their game from 3,000 daily active users to over 60,000 day active users in a span of a year, organically with no paid user acquisition. Examples showing game design changes and how iteration led to the game's success after one year will be highlighted. In addition, this talk will discuss developing a game under significant resource constraints and overall lessons learned from programming, localization, monetization and marketing.


Attendees will come away with actionable design, development, monetization and production tips for increasing the probability of success for their game.

Intended Audience

Game designers trying to launch a new title or improve an old title will find this postmortem inspirational and useful.