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Amelia Zins (Product Marketing Manager, Publisher Advertising Technology, Facebook)
Location: Room 2011, West Hall
Date: Thursday, March 22
Time: 2:00pm - 3:00pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
Monetization shouldn't be an afterthought. The player’s journey never ends at the install or purchase. For a game to remain a lasting success rather than a one hit wonder, it's critical developers plan ahead and consider all of the possible strategies to build an empire. Many developers today however, struggle to strike a balance between meeting consumer demand vs generating revenue streams that can be used to re-invest back into R&D. So what are some tried and tested methods developers use to make more from what they make?
Amelia Zins from Facebook Audience Network’s team will share the strategies to build a gaming empire - from building the app, to growing an engaged community, and monetizing without compromising on the user experience. A panel of industry veterans will then discuss how they've seen success in monetizing. Moderated by Hahn Kim, Client Partner, Facebook Audience Network, the panel includes:- Chandra Hill, VP Monetization, MobilityWare
Attendees will learn why monetization and community engagement shouldn't be an afterthought. In fact, when done right, monetization can lead to long term success and a stronger, more personalized user experience. This session will include an overview of the top monetization strategies that won't sacrifice user experience.
Anyone interested in learning how they can build an app empire that maximizes revenue AND maintains the user experience will benefit from this session. Applicable to a technical and business audience, no pre-requisite knowledge is necessary. A 360 industry view will be provided via research, case studies and a panel discussion with industry veterans.