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How to Build for YOU & The Next-Gen Gamer (Presented by Facebook)

Sponsor Speaker:

Amelia Zins (Product Marketing Manager, Publisher Advertising Technology, Facebook)

Location: Room 2011, West Hall

Date: Friday, March 23

Time: 11:30am - 12:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!

Topic: Monetization

Format: Sponsored Session

Tutorials: N/A

Vault Recording: Not Recorded

Audience Level: All

Monetization shouldn't be an afterthought. The player's journey never ends at the install or purchase. For a game to remain a lasting success rather than a one hit wonder, it's critical developers plan ahead and consider all of the possible strategies to build an empire - from building the app, to growing a community, and keeping them engaged.

Many developers today however, struggle to strike a balance between meeting consumer demand vs generating revenue streams that can be used to re-invest back into R&D. So what are some tried and tested methods developers use to make more from what they make?


Attendees will learn why monetization and community engagement shouldn't be an afterthought. In fact, when done right, monetization can lead to long term success and a stronger, more personalized user experience. This session will include an overview of the top monetization strategies that won't sacrifice user experience.

Intended Audience

Anyone interested in learning how they can build an app empire that maximizes revenue AND maintains the user experience will benefit from this session. Applicable to a technical and business audience, no pre-requisite knowledge is necessary. A 360 industry view will be provided via research and case studies.