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Immersing a Creative World into a Usable UI

Summit Speaker:

Steph Chow (UX/UI Consultant for Games, Steph Chow Design)

Location: Room 2001, West Hall

Date: Monday, March 19

Time: 3:00pm - 3:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: UX Summit

Format: Session

Vault Recording: Video

Audience Level: All

Good UI should enhance the player's experience in a game. However, UI can be much more than just a functional glue for the player. Just like a character, or an environment, UI can be used to help form a narrative relationship between the player and the game's world. But how do you efficiently leverage UI like buttons, icons, type and layout to accentuate a game's unique universe and not jeopardize functionality? This session will discuss how to embed a game's world into its UI, and how to strike the right balance between player immersion and player usability.


Attendees will walk away with a knowledge of how to produce UI elements that strategically and creatively reflect their game's world. They will see how investing in UI visuals can positively impact a game's overall branding and not sacrifice usability.