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Indistinguishable from Magic: Lessons Learned from Creating Merchandise for 'Alto's Adventure'


Eli Cymet (Lead Producer, Snowman)

Location: Room 2002, West Hall

Date: Wednesday, March 21

Time: 11:00am - 11:30am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: All

For independent developers, merchandise can sometimes be an afterthought; branded t-shirts made for conferences or show-floor booths. Approached differently, however, merch is an opportunity to put the world of your game right into the hands of your players and deepen their love for it in the process. In this session, join Eli Cymet (Lead Producer at Snowman) as he discusses the creation of merchandise for mobile hit 'Alto's Adventure', including integration of physical goods right into the game itself. Learn more about the financial realities of creating a merchandise collection, the pitfalls of listening too closely to fan feedback, and the magic of a well-themed merch collection.


Using real data from launching merchandise for 'Alto's Adventure', attendees will learn: what major options exist to create merchandise as an independent developer, how to weigh the costs and benefits of each, strategies for integrating physical merchandise into digital games, and the long-term value of well-themed merchandise.

Intended Audience

The intended audience for this talk includes developers, designers, and producers who are currently working on or have previously launched games, and are interested in learning about the launch and sale of merchandise related to their game. No previous experience with merch or physical goods is required.