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Ethan Levy (Design & Monetization, N3twork)
Location: Room 2016, West Hall
Date: Tuesday, March 20
Time: 3:50pm - 4:20pm
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: GDC Mobile Summit
Vault Recording: Video
Audience Level: Advanced
Launch is just the beginning when running the marathon of games-as-a-service. Everything about working on a GaaS changes as you make the transition from development to soft-launch to live. This talk focuses on the specific needs of designing features in the high pressure, metric driven environment of a successful live game. Drawing on lessons learned scaling the hit game 'Legendary: Game of Heroes' over 18 months as a worldwide, live service, this talk teaches concrete lessons your design team can apply to building streamlined, stable features that delight your players and product managers in equal measure.
Attendees will learn the importance of framing feature development as investment, a method for quickly choosing the highest ROI potential features, the importance of data-driven design, methods for reducing risk with UX prototypes and a thorough list of deliverables that enable the efficient development and launch of new features.