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Marketing Judo: How to Sell Your Indie Game


Sam Coster (Founder/CCO, Butterscotch Shenanigans)

Location: Room 2010, West Hall

Date: Thursday, March 22

Time: 3:00pm - 3:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

How do you approach selling a product that no one needs, that solves no real problem, and has thousands of new direct competitors every day? What do you focus on, and what do you ignore? In this talk, Sam Coster of Butterscotch Shenanigans will expose some unintuitive lessons about the attention marketplace for games that will help you pare down your marketing activities to focus on what really moves the needle.


Selling video games is hard. Attendees will walk away from this talk with mental models of how the attention marketplace of the games industry works and how to focus their limited marketing time on high leverage activities so they don't mess up the launch of their game.

Intended Audience

The intended audience for this talk is everyone who is selling games in today's marketplace. No prerequisite knowledge is necessary.