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Christy Wong-Taylor (VP of Supply for North America, Fyber)
Brian Kealer (Director of Ad Monetization, Glu)
David Pokress (EVP Global Publishing, Partner and Account Management, AdColony)
Adam Carey (Senior Director of Ad Monetization, Sega)
Filippo De Rose (Head of Marketing and Ad Monetization, Pixelberry Studios)
Michael Ruffin (Lead Analyst Monetization, Mobilityware)
Location: Room 3009, West Hall
Date: Thursday, March 22
Time: 12:45pm - 1:45pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!
Topic: Monetization, Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
Monetization for mobile in-app publishers is changing quickly, which includes the rise of header bidding technology. The web world saw header bidding completely change the game for publishers over the last two years. Some benefits that came with the shift towards header bidding were increased transparency, real-time competition among buyers, and significantly higher eCPMs.
There is no header for mobile in-app, but the concept of letting all buyers bid in real-time for every available ad is relevant for both publishers and buyers. This panel will include leaders from top publishers and ad tech vendors. We'll be discussing the impact of header bidding solutions on the mobile in-app ecosystem, and how publishers can leverage this technology to maximize revenue.
Attendees will gain insight from industry leaders on the opportunities and hurdles with bringing header bidding technology to the mobile in-app ecosystem. This includes how different types of advertising demand can compete in a unified auction, and the impact for in-app publishers in 2018 and beyond.
This session will be of interest to anyone wanting to know how gaming publishers will monetize their mobile apps with ads in the future. Example audiences include mobile in-app publishers, advertisers, industry journalists, and more.