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'Move or Die': Why It's Worth It to Chase Your Tail

Summit Speaker:

Nicolae Berbece (Designer/Founder, Those Awesome Guys)

Location: Room 2009, West Hall

Date: Tuesday, March 20

Time: 3:00pm - 3:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits, Indie Games Summit - Get your pass now!

Topic: Independent Games Summit

Format: Session

Vault Recording: Video

Audience Level: All

'Move or Die' is an online friendship-ruining party game which has sold hundreds of thousands of copies on Steam since its launch in 2016. What's particularly notable is its continued post-release sales and support, with free thematic updates long after the game came out, as well as focusing on user-generated content. In this talk, Those Awesome Guys founder Nicolae Berbece will talk about how h​e ​handled the game's release, how they convinced big YouTubers to voice act for the game, how they got Rick and Morty as playable characters, how they translated the game in 25 languages with the help of the community, and a massive range of things that made the game just a bit more popular every time.


The goal of this talk is to provide a solid point of reference and inspiration for developers to use on their own titles concerning all the aspects of making a game successful, including development, but in particular centered around the release, marketing and post-release follow-up, areas that many developers don't think through fully.