GDC + VRDC@GDC 2018 Session Scheduler

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No Booth, No Problem: Showcasing Your Game on the Go


Martin Nerurkar (Creative Director, Sharkbomb Studios)

Location: Room 3007, West Hall

Date: Friday, March 23

Time: 9:40am - 10:10am

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Expo, Audio Conference + Tutorial, Educators Summit, Indie Games Summit, Student Expo Pass - Get your pass now!

Topic: Game Career Seminar

Format: Session

Vault Recording: Video

Audience Level: All

Showing your game at any event is a massive undertaking. Planning travel, preparing a game build, setting up a booth, showcasing your game, answering questions... and somehow still finding the time to eat! It's worth it because there's a wealth of opportunity at conferences, but there are also a lot of expensive mistakes to make. This talk will show you how to effectively showcase your game without a booth. It will help you be prepared to make the most of your time on-site. What sort of games work well in a show environment, and how to best prepare yours. How to find and talk to your audience and what kind of merchandise to bring. How to get the most out of your time with fans playing your game. And why you should never go to events to sell copies.


Attendees will learn how to attend a conference on a limited budget and without a booth. This talk will teach you to use your mobility to find and approach your audience and how to speak to them effectively.

Intended Audience

Independent or smaller independent developers that are working on a game with the aim to showcase it at conferences. The tighter the budget the better! Some conference experience is helpful but not neccessary.