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Esports Day: Merging Sports and Esports: Traditional Sports Owners Investing in Esports Teams


Marty Strenczewilk (CEO, Splyce)

Todd Merry (CMO, Delaware North)

Location: Room 3002, West Hall

Date: Monday, March 19

Time: 5:30pm - 6:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Esports Day

Vault Recording: Video

Splyce has been partnered with the Boston Bruins for almost 9 months now. Through that partnership they have seen first hand how companies from two different industries can find synergy, and where the challenges arise in working between sports and esports. In this session, the Splyce team will explore how esports is utilizing traditional sports infrastructure to grow the grassroots into the global, as well as how traditional sports is using esports to resonate with a new generation of entertainment consumers.


An inside look at the future of how games in the esports space will fit into the future of sports entertainment from leaders who are currently building those solutions on both the traditional sports and esports side of the industry.

Intended Audience

Game publishers, game developers, esports companies, esports departments of game titles, support services of games and esports.