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Steam in 2017: State of the Marketplace

Speaker:

Sergey Galyonkin (Director of Publishing Strategy, Epic Games)

Location: Room 2005, West Hall

Date: Thursday, March 22

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Tutorials: N/A

Vault Recording: Video

Audience Level: Intermediate

This session will talk through the significant changes that happened to Steam in 2017 and their effect on new games sales: the rise of China, the death of discoverability, the influx of low-quality titles, devs trying to outplay the algorithms, review bombing and other pleasant surprises. Also covered in this lecture are questions such as: who's #1: USA or China and what does that mean for YOUR game? How important is pricing and what are the best practices? Is free-to-play viable on Steam? Why does it seem so hard for successful indies to release a second game? This will be a data-heavy talk with graphs and numbers, so some knowledge of statistics is recommended.

Takeaway

You'll learn if it makes sense to localize your game in Chinese; if you will benefit from going free-to-play on Steam and if it makes sense to pursue a higher price for your indie title.

Intended Audience

Developers with intermediate experience who want to learn more about Steam.