GDC + VRDC@GDC 2018 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Succeeding with Licensed IP for Mobile F2P Games

Speaker:

Eric Seufert (Platform Lead, N3TWORK)

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Vault Recording: TBD

Audience Level: All

This session will provide a framework for assessing an IP license for a mobile free-to-play game in terms of its user acquisition value, using three examples of IP-licensed games that the presenter has personally worked on. This presentation will outline two areas that a developer should focus on when considering whether to license an IP for their game: demographic appeal and market fit (determining whether an IP actually enhances the appeal of the game to a target audience, versus just supporting it or even reducing it) and contractual terms (constructing contract terms that maximize a developer's ability to build an audience for a game). The three example games used in the presentation will provide very specific guidance to attendees on ways to use the framework provided to increase a game's potential for commercial success.

Takeaway

Attendees will leave with very specific points to emphasize in negotiating an IP license with a license holder as well as a general strategic viewpoint on how licensed IP can amplify a game's commercial potential.

Intended Audience

The target audience of this talk is marketing and business development professionals and executives at mobile gaming companies; the people that might negotiate contracts with IP license holders.