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Eric Seufert (Platform Lead, N3TWORK)
Location: Room 2014, West Hall
Date: Thursday, March 22
Time: 10:00am - 11:00am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing, Design
Vault Recording: Video
Audience Level: All
This session will provide a framework for assessing an IP license for a mobile free-to-play game in terms of its user acquisition value, using three examples of IP-licensed games that the presenter has personally worked on. This presentation will outline two areas that a developer should focus on when considering whether to license an IP for their game: demographic appeal and market fit (determining whether an IP actually enhances the appeal of the game to a target audience, versus just supporting it or even reducing it) and contractual terms (constructing contract terms that maximize a developer's ability to build an audience for a game). The three example games used in the presentation will provide very specific guidance to attendees on ways to use the framework provided to increase a game's potential for commercial success.
Attendees will leave with very specific points to emphasize in negotiating an IP license with a license holder as well as a general strategic viewpoint on how licensed IP can amplify a game's commercial potential.
The target audience of this talk is marketing and business development professionals and executives at mobile gaming companies; the people that might negotiate contracts with IP license holders.