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The Importance of VIP in Free-to-Play


Nick van Vugt (Community Team Lead, Uken Games)

Location: Room 2014, West Hall

Date: Friday, March 23

Time: 11:30am - 12:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

VIP systems are incredibly important in the free-to-play market and not many companies are using them. With so many players having contributed financially to your title, it is critical to recognize and reward these players as a necessary recourse in sustaining and retaining player relations. In this talk, Nick will discuss the key takeaways from the first year of implementation and execution of a VIP system from scratch into Uken's largest active title: 'Bingo Pop'. Topics of discussion will include shortcomings and failures of the system, pain points along the way, as well as successes and major wins for the company as a whole.


Attendees will receive a first hand account of the importance of VIP in the free-to-play market through the approaches Uken Games has taken in structuring VIP around their four-year old title 'Bingo Pop'.

Intended Audience

All audiences of any disciplines welcomed. The talk is given by a community manager, but has necessary roots in growth and marketing as well as product management and design. If there is any interest in how VIP works, this talk is for you!