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Erik Archer Smith (Marketing Director, ABM, Treasure Data)
Location: Room 2024, West Hall
Date: Wednesday, March 21
Time: 5:00pm - 6:00pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Educators Summit, Indie Games Summit - Get your pass now!
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
Since 2007 the gaming world evolved as mobile, DLC and microtransactions exploded. A new generation of game companies was born by taking a data-first approach and tracking / monetizing user behavior both in-game and out.
In 2018, the market is shifting again with eSports, AR and VR; this time the opportunity is even bigger. Now it's BOTH player + fan experience that can be capitalized on, but you have to know how. In this talk, we'll look at real world examples of how companies are using data to better understand their players and fans to increase revenue across their portfolio.
Attendees will learn which metrics are imperative to track for AR and VR player engagement, how to enable fan engagement with cutting edge eSport interactive models and a gneral overview of market trajectory and predictions through 2021.
This talk is for any leader responsible for customer acquisition, churn reduction, business development or marketing who is looking to learn about the cutting edge business models and techniques due to the advances in data technology. No prerequisites required, but a general knowledge of business and gaming analytics is suggested.