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What Successful Product Managers Do Differently in Free-to-Play Games


Michail Katkoff (Director of Product Management, Rovio Entertainment)

Location: Room 24, North Hall

Date: Thursday, March 22

Time: 3:00pm - 3:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

The role of a product manager in free-to-play mobile games varies, sometimes drastically, from one organization and development phase to another. Sometimes product managers are expected to be highly analytical business communicators, while at other times product managers are expected to come up with creative solutions and think outside the box. In this talk, the founder of the Deconstructor of Fun blog deconstructs the role of product managers in free-to-play games highlighting, through real-life examples, the five key areas successful product managers do differently than their peers.


Attendees will understand the scope of product managers' responsibilities in free-to-play mobile games as well as the five key areas that make a successful product manager. From the career perspective, this talk allows product managers to evaluate how good they are in all of the five areas and pinpoint areas where they should consider improving themselves.

Intended Audience

This talk is aimed primarily at product managers as well as aspiring product managers and secondarily towards designers, producers, leads/executives