GDC + VRDC@GDC 2018 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

What Successful Product Managers Do Differently in Free-to-Play Games


Michail Katkoff (Director of Product Management, Rovio)

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

The role of a product manager in free-to-play mobile games varies, sometimes drastically, from one organization and development phase to another. Sometimes product managers are expected to be highly analytical business communicators, while at other times product managers are expected to come up with creative solutions and think outside the box. In this talk, the founder of the Deconstructor of Fun blog deconstructs the role of product managers in free-to-play games highlighting, through real-life examples, the five key areas successful product managers do differently than their peers.


Attendees will understand the scope of product managers' responsibilities in free-to-play mobile games as well as the five key areas that make a successful product manager. From the career perspective, this talk allows product managers to evaluate how good they are in all of the five areas and pinpoint areas where they should consider improving themselves.

Intended Audience

This talk is aimed primarily at product managers as well as aspiring product managers and secondarily towards designers, producers, leads/executives