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Who Am I? Role and Narrative in 360 Video


Mike Scanlon (Researcher, foundry10)

Lisa Castaneda (Co-founder, CEO, foundry10)

Location: Room 24, North Hall

Date: Tuesday, March 20

Time: 4:40pm - 5:10pm

Pass Type: All Access, [email protected] Add On - Get your pass now!

Topic: Entertainment VR/AR

Format: Session

Vault Recording: Video

Audience Level: All

Individuals who are experiencing the "same" narrative content in 360 video may walk out of it with very different ideas about the story they viewed. For developers, gaining a better understanding of how users are interacting with narrative content will increase the likelihood that they can create experiences where viewers are engaging as intended with the material. Using two popular pieces of commercial 360 content, foundry10 did a study of 65 viewers' narrative engagement, emotional responses and understanding. What they learned may impact how you consider the role of the viewer in 360 video.


Attendees will gain an informed understanding of the impact perceived role can have on a first-person viewer of immersive narrative experience from an empirically based study of commercial content. Audience members will be introduced to concrete examples of contextual cues that viewers rely on to help establish/understand their role.