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GDC + VRDC 2021 Session Viewer
Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.
Mobile games live and die by their ability to acquire customers cost effectively. Apple's deployment of iOS 14 is set to fundamentally change the mobile user acquisition landscape. This session will survey the existing landscape and arm you with a set of tools to navigate the changes to come.
Join Jon Grande, Head of Marketing for Relentless (Amazon Games' Seattle studio) as we assess the impact of iOS 14, the deprecation of IDFA, and determine how developers and publishers can best react. Jon will share learning from 15 years of experience in mobile gaming, including time at Amazon, Big Fish Games, and PopCap/Electronic Arts. Before diving into mobile games, Jon spent 12 years at Microsoft, helping build Microsoft Studios from a fledgling team of 35, to a multi-studio publishing power house through the launch of the Xbox 360.
Bridget Schiffler (she/her) shares the curious challenges of using game narrative design principles to design the hundreds of live, interactive, virtual experiences of Amazon Explore. Amazon Explore uses a unique and strange combination of games, personal walking tours, performance theatre, live-streaming, and television. These formats mix to maximise "presence" - making a participant feel like they are invested and connected across the world, losing themself in the experience.
First, she will talk through the creation of the prototype "vertical slice" at Pike Place Market, as well as how initial presence-building tools were developed. Then, she will talk through how she wrote the scripts, drew the storyboards, and trained the live hosts to create the first fully-formed experience in Asakusa, Japan. She will then cover what it means to scale a live interactive experience, and will speak to where the unique and strange world of Amazon Explore is at now.