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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

The Defining Themes of the Modern Console Market

Steven Bailey  (Analyst, Informa)

Date: Wednesday, July 21

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass, Career Development Pass

Topic: Business & Marketing, Game Career Development

Format: Session

Vault Recording: Video

Audience Level: I acknowledge GDC 2021 is an all-digital event and commit to participating virtually.

Omdia's principal games analyst Steve Bailey provides insight into the themes that define the modern console market, by looking at both the outgoing and incoming generations of hardware. Eight themes will be tackled, a number supported by market data:

• For the incoming generation, Steve will look the sales cycle for consoles, the growing importance of ecosystems for balancing content, service and hardware, plus the key battlegrounds of USA, Europe and Japan

• For the outgoing generation, coverage includes digital hardware, the rise and fall of Mixer, hybrid business models, and the increasing importance of making effective use of back catalogues


Greater insight to the value of the console market, including data-based illustrations of why this device group continues to find a highly engaged audience in a world flooded with smartphones and tablets.

Intended Audience

This talk would be well-suited to anyone from a broader technology or entertainment background, who wants to better understand why consoles persist in their appeal. Little specific prerequisite knowledge is needed.