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1,2,3 Grow: How 'Farm Heroes Saga' Used Mindset Change to Drive Growth in 2020

Sabrina Carmona  (Head of Farm Heroes Saga, King)

Pass Type: All Access Pass, Core Pass

Topic: Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

This session will focus on the 2020 journey of Farm Heroes Saga: how a mindset change and taking process and roadmap prioritisation back to basics drove a 6 year old game to growth, while facing the challenges of a pandemic and lockdown. Going through the Break, Fix, Transform stages of a project can yield great results and provide really good learnings of where teams should be bold and where teams should be conservative.


At the end of this presentation, attendees should be able to have a view of how a mindset change in a live mobile title can drive growth and keep a team motivated and engaged while going through several changes that are out of their control.

Intended Audience

This presentation is intended for any team leaders, producers and teams that work either at a live game or free-to-play title. Furthermore, it can be useful for teams that need to be re-engaged or have a mindset change at their approach to success.