GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

200-Million Players Can't Be Wrong: Lessons Learned From 10 Years of 'Beach Buggy Racing'

Matt Small  (CEO, Vector Unti Inc)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Lecture

Vault Recording: TBD

Audience Level: All

In the decade since its launch, Beach Buggy Blitz and its two sequels—Beach Buggy Racing and Beach Buggy Racing 2—have been played by over 200-million people worldwide on iPhones, Kindle Fires, consoles, PCs, and Tesla cars. This series has supported this small independent studio through 10 years, two economic downturns, and a global pandemic.

And yet, chances are, you may have never heard of these games.

In this franchise postmortem, Vector Unit CEO and Creative Director Matt Small will lay out the lessons learned and mistakes made over 10 years of Beach Buggy development and self-publishing.

Takeaway

Attendees will receive actionable information on how to thrive in a landscape dominated by publishing giants and billion-dollar mega-hits. They will learn non-traditional marketing and promotion, blueprints for fan engagement, and the monetization strategies that have worked (and flopped).

Intended Audience

This is for experienced and newly independent game developers looking to carve out a space for themselves in the crowded world of mobile and console game publishing.