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200-Million Players Can't Be Wrong: Lessons Learned From 10 Years of 'Beach Buggy Racing'

Matt Small  (CEO, Vector Unit)

Location: Room 207, South Hall

Date: Thursday, March 23

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Lecture

Vault Recording: Video

Audience Level: All

In the decade since its launch, Beach Buggy Blitz and its two sequels—Beach Buggy Racing and Beach Buggy Racing 2—have been played by over 200 million people worldwide on iPhones, Kindle Fires, consoles, PCs, and Tesla cars. Self-published and promoted without any paid user acquisition, the Beach Buggy franchise has grown to support our small independent studio through 10 years, two economic downturns, and a global pandemic.

And yet, chances are, you may have never heard of these games.

In this franchise postmortem, Vector Unit CEO and Creative Director Matt Small will lay out the lessons learned and mistakes made over 10 years of Beach Buggy development, publishing and promotion.


Matt will share Vector Unit's development and promotion strategies, blueprints for fan engagement, and the monetization methods that worked (and flopped) for our games. Learn from our successes and mistakes to help your titles thrive in a landscape dominated by publishing giants and billion-dollar mega-hits.

Intended Audience

This is for experienced and newly independent game developers looking to carve out a space for themselves in the crowded world of mobile and console game publishing.