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Matt Small (CEO, Vector Unti Inc)
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing, Design
Format: Lecture
Vault Recording: TBD
Audience Level: All
In the decade since its launch, Beach Buggy Blitz and its two sequels—Beach Buggy Racing and Beach Buggy Racing 2—have been played by over 200-million people worldwide on iPhones, Kindle Fires, consoles, PCs, and Tesla cars. This series has supported this small independent studio through 10 years, two economic downturns, and a global pandemic.
And yet, chances are, you may have never heard of these games.
In this franchise postmortem, Vector Unit CEO and Creative Director Matt Small will lay out the lessons learned and mistakes made over 10 years of Beach Buggy development and self-publishing.
Attendees will receive actionable information on how to thrive in a landscape dominated by publishing giants and billion-dollar mega-hits. They will learn non-traditional marketing and promotion, blueprints for fan engagement, and the monetization strategies that have worked (and flopped).
This is for experienced and newly independent game developers looking to carve out a space for themselves in the crowded world of mobile and console game publishing.