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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

2021 Player Engagement Trends in Mobile (Presented by Vungle)

Kalle Heikkinen  (Senior Game Analyst, GameRefinery by Vungle)

Date: Wednesday, July 21

Time: 1:20pm - 1:50pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded


In this session Kalle Heikkinen, Senior Game Analyst at GameRefinery by Vungle will discuss 2021 Player Engagement Trends in Mobile, including:

  • The hybridization of mobile games' gameplay to attract players in the post IDFA redefined targeting landscape.
  • The evolution of social to provide players with ever more engaging social experiences both in and outside of core gameplay.
  • How IP-cross over events are an increasingly effective way to attract and retain players.


This session will provide attendees with insight into the latest mobile gaming player engagement trends they should take into consideration when designing their own games.

Intended Audience

Anyone working with game design, publishing and research for example, Game Designers, Game Producers, Game Analysts