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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

30 Minute Steam Page Makeovers

Chris Zukowski  (Marketing Consultant & Strategist, Return To Adventure Mountain LLC)

Date: Friday, July 23

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Does your Steam page need a fresh new look for Summer? Want to go from blah to dazzling? Chris Zukowski is here to give you some great tips that will boost wishlists and improve sales. Every potential customer must go through your Steam page. When you improve it, you automatically make every other marketing campaign more effective. This talk will show you the Steam Store changes that actually have an effect on your game.


Attendees will come out of this talk with a list of small tweaks that they can make to their store page to get more wishlists and more sales. They will also learn how to monitor and track changes so they know their efforts are working. These Steam page improvements work on released and unreleased games. You are never too late for a new look!

Intended Audience

This talk is for new and experienced game developers who are releasing a game on Steam.