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A Critical Hit with Lukewarm Sales

Jens Andersson (Co-Founder & Designer, Villa Gorilla)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Yoku's Island Express is a BAFTA award-winning game and a critical darling. However, it failed to live up to its sales-expectations.

It’s rare in the games-industry to talk about financial disappointments or to disclose detailed budgets, but in this talk, Jens will break down all the financials behind the Yoku’s Island Express and break down its performance.

In this business-focused and data-heavy post-mortem-styled talk, Jens will give examples of how it can look when releasing a mid-sized indie-game after years of development. What can you as an indie-developer control and how can you prepare when releasing your game?”


Not all good games are financial successes, but it's impossible to predict that until you launch (and they are still worth making). However, there are many things you can do to prepare for your launch and this talk will help highlight some of them.

Intended Audience

Developers interested in the financials behind indie-games.