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A Deep Dive into the 12 Motivations: Findings from 400,000+ Gamers

Nick Yee (Co-founder and Analytics Lead, Quantic Foundry)

Location: Room 2016, West Hall

Date: Wednesday, March 20

Time: 5:00pm - 6:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Design, Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

This is a data-driven talk based on survey data from 400,000+ gamers. Quantic Foundry's Co-founder and Analytics Lead, Nick Yee, will take a deep dive into each of the 12 motivations in the Gamer Motivation Model to 1) describe their psychological underpinnings, 2) identify specific game mechanics/features they are linked to, 3) provide specific game examples along the spectrum of the motivation, and 4) surface idiosyncratic aspects of the motivation (e.g. gamers in China are much more driven by this motivation).

Takeaway

Attendees will gain a deeper understanding of a data-driven model of gamer motivations, and the variety of psychological drivers among gamers and their motivations for playing games. To make the findings actionable, this talk will present concrete examples of how these 12 motivations are connected to specific game mechanics and exemplified in specific game titles/franchises.

Intended Audience

Game designers, brand managers, and marketing/consumer insights analysts interested in data-driven insights related to understanding gamers and their motivations for playing games.