GDC 2025 Session Viewer
A New Way to Approach Media & Content Creators: Using Discord for AAA and Indie Games
Enrique Garcia (Senior Communication Manager, ICO)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
In this session, attendees will be introduced to new communication tools to help them design a successful game launch campaign. The session will cover several tactics across multiple marketing channels, including examples drawn from campaigns the speaker has worked on, like Baldur's Gate 3, Nightingale, Solium Infernum, and The Operator.
After covering an informative introduction to new communication tools, the session will move to its relation to practical approaches, and how they can be applied to titles of all sizes. Real-world examples and statistics will help contextualize these explanations and anchor them in real case studies, including using Discord as a communication platform.
The session will then explore key channels such as PR, and influencers in depth. Practical guidance on using these new tactics for campaigns and averting common pitfalls will be a big focus, ultimately equipping attendees with actionable insights for decision-making on their own campaigns.
Takeaway
By the end of the session, attendees will have a greater understanding of which tactics can they use to raise awareness of their games, and how to combine them no matter their budget. They will also take away a great deal of real case studies from successful campaigns like Baldur's Gate 3, Nightingale, or The Operator to empower their marketing decision-making.
Intended Audience
Marketeers, publishers, and developers keen to learn how engagement with press and content creators can be run to maximize resources and deliver great results, both for AAA, indies, and everything in between.
