GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Adding Thrill to Every Ride: Building Breathtaking Content with holoride’s Elastic SDK (Presented by Unity)

Nils Wollny  (Co-Founder & CEO, Holoride)

Gerrit Lochmann  (Lead Software Engineer Elastic SDK, Holoride)

Patrick Dahms  (Director Product Design, Holoride)

Date: Wednesday, July 21

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Design

Format: Sponsored Session

Vault Recording: Not Recorded


People around the globe spend billions of hours in transit – every day. holoride has created something radically new that entertains backseat passengers in an unseen way: A new media category made for moving vehicles called Elastic Content. Through this, holoride establishes an ecosystem for highly immersive, motion- and location-synchronized in-vehicle XR experiences, transforming the car into a canvas with infinite possibilities for content creation. Introducing its Creator Space with a clear learning path, forum, feedback, and roadmap information, holoride will be giving developers and content creators access to the Elastic SDK powered by the Unity Game Engine. The Elastic SDK comes with a full range of functionalities including map and pose nodes. A node graph will be defining the scene and the terrain in a procedural fashion. Nodes download and filter maps, extract information, download points of interest, and replace them by prefabs. Extensibility will allow developers to write their own nodes and create responsive game objects. The holoride player prefab will provide developers with the car’s sensor data like acceleration, position, and speed. Playful exploration and exciting features will help build breathtaking content and grant game studios, developers, and content creators access to a captive audience and additional revenue streams.