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Ads As Your Asset: Improving the Player Experience (Presented by Unity)

Bryan Streit  (Partner Manager, Publisher Ops, Unity Technologies)

Shazad Mohamed  (Manager, Product Management, Unity Technologies)

Kelly Kang  (Senior Director, Ad Monetization, Big Fish Games)

Location: Room 3001, West Hall

Date: Wednesday, March 23

Time: 12:30 pm - 1:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Unity Technologies

Some developers worry that incorporating ads into their game can cause a negative player experience and impact retention, but they need not fear. When ads are relevant to your users' interests and are seamlessly integrated into your game design, they provide value to your users.   If you want to provide a more positive ad experience, you need more transparency, control, and insights so your ads can be strategic and well-suited to your game and audience instead of just a monetization strategy.    Join us to find out how to do this and discover how Big Fish Games and Unity have partnered together to retain users and create revenue opportunities by using the latest Unity Ads and Analytics features.


Attendees will receive best practices to create an ad strategy that provides a positive player experience. Learn how Unity Ads provides transparency and control to share ad content your users care about and how to leverage Unity Analytics to identify the right place to surface ads in your game.

Intended Audience

This session is for mobile game developers who are interested in creating or improving their ad strategy. No prior knowledge of game advertising is required to attend this session.