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Aesthetic Driven Development: Choosing Your Art Before Making a Game

Vladimir Slav (Owner & Director, Coldwild Games)

Location: Room 210, South Hall

Date: Wednesday, March 18

Time: 10:30am - 11:00am

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

In October 2018, Coldwild Games team has started posting self-made pixel art images on twitter. On July 30, 2019, they have released their most popular game so far, Merchant of the Skies. Learn how the team used the power of twitter to do the market research and design the game around the style that audiences liked before they even saw the actual gameplay.

This session will show the art selection procedure and teach how one can repeat something like this by finding the right style and then organically growing the fanbase/wishlists through social media posts.


Attendees will learn the process of selecting the right art style before investing resources in prototype building. The talk teaches the systematic approach to selecting the right aesthetics for the game with the help of social networks, even if there is no community for your game yet.

Intended Audience

Smaller indie developers of beginner and intermediate levels who are looking for sustainability. Artists who want to make games and are looking for a way to establish the game concept before hiring the programming team.