View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Bob De Schutter (Associate Professor | Owner, Northeastern University | Lifelong Games, LLC)
Maura White (Snr. Director, Gaming & Community, AARP)
Location: Room 2014, West Hall
Date: Friday, March 22
Time: 10:00 am - 11:00 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Friday Only Expo Pass, Indie Games Summit Pass - Get your pass now!
Topic: Advocacy
Format: Session
Vault Recording: Video
Audience Level: All
Video games are now a significant part of life for those aged 50 years and older, with over 50-million players.
For some, it's an ongoing passion from the days of Sega, Nintendo and Atari. Others have been influenced by their kids. Some have turned to gaming to relax, reduce stress, and stay mentally sharp. However, as AARP Research shows, the industry has not kept pace with the growing interest in games for this audience. In fact, the study shows that almost 70% of 50-plus gamers feel like an afterthought to the industry.
This talk features Northeastern University and AARP discussing the AARP research on 50-plus players, their needs, and the market opportunity. The research is paired with Northeastern's expertise to present actionable guidelines to help game developers and publishers include the unique needs of this audience and help the industry capitalize on the opportunity.
Attendees will gain a clear data-supported understanding of the opportunities and challenges that exist in relation to the 50-plus demographic in video games. They will learn how to develop age-friendly games that are optimized towards supporting a 50-plus player community.
This is for anyone in the game industry, but it's especially relevant for designers, marketers, educators, and industry leaders.
