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Aligning Marketing with Players In-Game Experience Roundtable Day 1

Andrew Pappas  (Owner, RenGen Marketing)

Location: Room 215, South Hall

Date: Wednesday, March 23

Time: 2:00 pm - 3:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Roundtable

Viewing Experience: In-Person

Vault Recording: Not Recorded

Audience Level: No

Effectively communicating a game and properly setting player expectations is often a challenge many studios face.

This discussion will examine the player's journey from their initial impression of the game to the in-game experience by uncovering different ways to align all marketing touchpoints to the final product.

By exploring ideas focused on player empathy and connection, attendees will collaborate to find creative ways to better communicate and engage with players, while properly setting their expectations in an effort to create a seamless player experience.

These conversations will present new opportunities and creative solutions that will aid in attendees' efforts to create a positive impact and resonate with their players while producing greater results with their marketing initiatives.


Attendees will walk away with a better understanding of how their marketing can create an impactful and engaging journey for players that will result in creating more effective marketing campaigns.

They'll learn approaches and creative ways that are most effective in aligning marketing messaging with their game's experience.

Intended Audience

The intended audience for this discussion will be for those that have some marketing experience and/or are responsible for their marketing campaigns.