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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

All Game Trailers are Not Created Equal

Adrien Marie  (Brand Manager, Dotemu)

Location: Room 3014, West Hall

Date: Wednesday, March 20

Time: 9:30 am - 10:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Video game trailers are unique in the entertainment landscape in terms of production, content, and especially presentation.
Working on assets in an over-crowded industry built on world premieres and surprises must make you reconsider your trailer's content and structure.

What can be learned when you're working simultaneously on titles based on internationally known licenses and smaller, original properties?

In this session, Adrien Marie, Brand Manager at Dotemu, shares through multiple examples his insights on game trailers, their structures, formats, goals and how the way they are presented can and must change your way to build them.


Attendees will learn how to optimize trailers across a variety of genres intended for different marketing beats, what each trailer formula offers and to adapt video content creation to best optimize how the asset is revealed and published.

Intended Audience

This talk is intended for all attendees interested in video game marketing assets creation from a publisher perspective.

Connecting the Global Game Development Community

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