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All Roads Lead to Rome: Churn Analysis Applying Methods from Different Domains in 'Naraka: Bladepoint'

Zixiao Kang  (Senior Data Analyst, Netease)

Location: Room 2005, West Hall

Date: Thursday, March 24

Time: 5:30 pm - 6:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Do you have the feeling that it is hard to analyze player churn, even though that is obviously very critical? Do you need helpers when you face with a lot of data and don't really know what to do next? You may find some answers thru this talk. The Speaker, who is from NetEase Thunder Fire UX, shares how to apply methods that are usually used in other domains or businesses into analyzing players' churn. This talk covers propensity score matching, difference in differences, discontinuity regression, and things related to survival analysis.


Attendees can learn how to analyze player churn in a way that might be a little bit different from the traditional analysis. They can learn how to use survival analysis to go deeper into the data related to player churn, and how to use PSM, DID, and other methods from econometrics to help compare different versions of games and modify A/B testing.

Intended Audience

The target audience are game analysts, game designers or game operators who are working on gamer churn analysis. It's also suitable for anyone interested in how to apply new tactics into churn analysis or prediction.