GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

Use the Viewing Experience filter to see which sessions will be available on-site, on the virtual platform, or both:

  • In-Person: offered on-site, not available within the virtual platform. Check the session’s listing to see if it will be recorded for GDC Vault after the conference.
  • Virtual: offered in the virtual platform at its scheduled time.
  • In-Person/Virtual: offered onsite and the recording will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT
  • In-Person/Virtual Livestream: offered on-site and will be livestreamed to watch on the virtual platform at its scheduled time. The recording of the video will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT.

All registered attendees will be able to build their personal schedule in the virtual GDC event platform and mobile app. Download the Informa Tech Events app to gain access to the Game Developers Conference 2022 virtually. Login with the email address you used to register.

All Roads Lead to Rome: Churn Analysis Applying Methods from Different Domains in 'Naraka: Bladepoint'

Zixiao Kang  (Senior Data Analyst, Netease)

Location: Room 2005, West Hall

Date: Thursday, March 24

Time: 5:30 pm - 6:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Do you have the feeling that it is hard to analyze player churn, even though that is obviously very critical? Do you need helpers when you face with a lot of data and don't really know what to do next? You may find some answers thru this talk. The Speaker, who is from NetEase Thunder Fire UX, shares how to apply methods that are usually used in other domains or businesses into analyzing players' churn. This talk covers propensity score matching, difference in differences, discontinuity regression, and things related to survival analysis.

Takeaway

Attendees can learn how to analyze player churn in a way that might be a little bit different from the traditional analysis. They can learn how to use survival analysis to go deeper into the data related to player churn, and how to use PSM, DID, and other methods from econometrics to help compare different versions of games and modify A/B testing.

Intended Audience

The target audience are game analysts, game designers or game operators who are working on gamer churn analysis. It's also suitable for anyone interested in how to apply new tactics into churn analysis or prediction.