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Weitao Zhang (Marketing Manager, Netease)
Location: Room 3014, West Hall
Date: Thursday, March 23
Time: 5:30 pm - 6:00 pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Format: Lecture
Vault Recording: Video
Audience Level: All
What determines the life cycle of an IP? The team of Fantasy Westward Journey believes the core factor is the user. As long as users are there, the IP will always exist. Hence, revitalizing the existing users and attracting more new users are the central topics that the team persists in exploring.
In this talk, the team will share their insight into creating a "psychological force field," as well as applying "consumer psychology" to product marketing. They will also share practical and different marketing examples of Fantasy Westward Journey, in order to explain in detail their own methodology of using public opinion to influence users' minds to form a consensus—which will eventually encourage consumption, increase capital inflows, and uncover the "hidden gold mine."
Attendees will learn concrete marketing strategies used in Fantasy Westward Journey to revitalize existing players, attract more new players, and activate their own IP. See how different editions of Fantasy Westward Journey work together to pull players in and, equally importantly, let players be active.
This is for developers generally familiar with concepts of consumer and player psychology, or who are interested in long-term IP operation. No prerequisite knowledge is required.