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App Monetization Priorities for 2022 and Beyond (Presented by Meta)

Scott Willoughby  (Chief Operating Officer, Brainium)

Amit Bhojwani  (Director, Global Partner Development, GAMES at Meta, Meta)

Greg Carroll  (VP of Global Revenue, Activision Blizzard)

Location: Room 3022, West Hall

Date: Thursday, March 24

Time: 11:30 am - 12:00 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

Meta

"In-app ad revenue is expected to account for $75bn in 2022 (Omdia). As the app ecosystem evolves, forward-thinking publishers and developers see this as a catalyst to change the way they monetize. How will you grow your mobile game in the short and long-term? In this session, Meta Audience Network will preview new insights from a survey of 500 global game developers, identify top opportunities for mobile game publishers, and share recommendations for monetization strategies built for today and tomorrow."

Takeaway

Discover insights to inform your app monetization strategy and lay the foundation for sustainable game growth in 2022 and beyond.

Intended Audience

"This session is for gaming app publishers & developers who are looking to balance revenue (IAP + IAA), discover untapped opportunities to grow and build monetization strategies that are sustainable now and long-term
Suitable for monetization managers, business decision-makers and mobile game developers"